Company Visit to Onet.

In the past few days, we have been amazed at the diverse language, culture and food, and the dynamic energy in Krakow. One of the most impressive experiences is definitely our company visit to Poland’s largest online portal company—Onet.

Starting with a company overview presented by Group Data Officer Marek Kowal, it’s incredible how much the company has achieved and progressed in printing, digital, online and mobile media since it was founded 20 years ago. Now they have 19 million consumers within their group reach. They are rated number 1 in Polish newspaper, business magazines, weekly magazines and t-magazines, and number 1 among online portals. Beyond that, some awesome facts about Onet including: they are the most quoted polish online media with around 50,000 pieces of content being published every month, the most popular online media in Poland with 11 million people visiting the website once a month, and the leading mobile web innovator with more than 2 million users daily.

What impressed me the most is that they are putting a lot of effort and focus on the quality of their contents. They have partnership with top media brands, including CNN, the New York Times, the Washington Post and the Newsweek, etc. and 30% percent of the content are their own. As they mentioned, “ the title is the king”, the main tasks of their journalists are not only about giving reliable information quickly, but also about showing different points of views and keeping up with as many sources as possible. 

As most of their revenue is from advertisement, Onet is preparing to work for smaller fees and gain higher traffic, moving to the trend of mobile media consumption and creating own video production. Not only become a traffic generator and sell clicks or views to advertisers, but also trying to understand their consumers and know what they are interested in and sell them. It's very interesting to see how Onet using data to check viewer habits and evaluate their content quality.

Innovation and creativity are embedded in their office and every detailed design. Overall, I enjoyed the company visit a lot. The last but not least, THANK YOU Onet for the lovely gifts to each one of us!